How to find a product that sells on Etsy

Disclosure: This website is a participant in various affiliate programs, including the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases. We also participate in other affiliate programs and may earn commissions through purchases made through our links. Any opinions, reviews, recommendations, or endorsements expressed on this site are our own and are not influenced by any third-party products or services being promoted.

Are you looking to start a profitable Etsy business but struggling to find the perfect niche? Don’t worry, you’re not alone! Finding the right niche for your Etsy products is crucial for success, but it can be a daunting task.

This post/video will guide you through the process of Etsy product niche research step by step.

I’ll cover everything from identifying popular Etsy trends to analyzing customer demand and competition, giving you the tools and knowledge you need to choose a niche that will help you build a thriving Etsy business.

I’ll also be showing you a demo of how to use some of my favourite tools to find the right product to start your Etsy shop

What's covered in this post

Watch now!

Watch my ETSY SERIES for beginners!

This has been a highly requested video so, here goes!

I remember when I first started out on Etsy, it was overwhelming to see so many sellers and shops out there selling the same thing. That’s why finding the right niche is key to standing out and succeeding on Etsy, and i’m going to share with you everything I’ve learned along the way.

So if you’re just starting out on Etsy or feeling stuck in your current niche, this video is for you.

I’ll be covering how i researched niche ideas, evaluating if they’re profitable, and how i finalized my niche. I’ll also be going over a live demo later on in the video, So don’t miss it, and let’s dive in!

What is a niche?

If you are an Etsy seller, you may have heard the term “niche” thrown around. But what exactly does it mean and why is it important for your shop’s success?

A niche is a specific area of focus within a larger market. In other words, it’s a unique and specialized product or service that caters to a particular group of people with specific needs or interests.

Let’s say you’re an Etsy seller who specializes in digital planners. Instead of creating generic planner templates that can be used for any purpose, you could create digital planners that cater to a specific niche or target market.

For example, you could create a digital planner specifically designed for teachers. This planner could include sections for lesson plans, grading sheets, and student information. It could also have custom pages for specific subjects like math, science, or English.

Why is finding a niche important for Etsy sellers?

Well, for starters, it can help you differentiate yourself from the competition. With millions of active sellers on Etsy, standing out can be a challenge. But by focusing on a specific niche, you can carve out a unique space for your shop and attract customers who are specifically interested in what you have to offer.

if you specializing in a specific area, you can become known as the go-to shop for that particular product or service, which can help build trust and credibility with your customers.

How to find your niche on Etsy

1. Do some research.

Look at what’s popular on Etsy right now and see if there are any categories that interest you. I like looking right on the platform because the search will auto complete and it will give you some trending products right now.

2. Consider your own interests and skills.

Do you have a particular hobby or talent that could translate into a product? Also, what kind of bandwidth do you have for your shop if this is a side hustle? I chose Canva templates because I love being creative and graphic design. It’s also something I can produce in a short amount of time because I have a full time job and kids to look after! So time is very limited.

3. Look at your potential competition.

Take a look at what other sellers in your category are doing, and see if you can find a gap in the market that you could fill.

Another way to find niches out side of the Etsy platform is to use keyword research tools to find potential niches that you may not have thought of yet. I used a lot of free tools like Etsy Hunt and eRank. I’ll go over more of how to use eRank later in the video.

Narrowing down your niche

Once you’ve done some research and have a list of potential niches, it’s time to narrow it down.

Consider the demand and profitability of each potential niche. You want to make sure that there is enough interest in your niche to make it worth your time and effort.

An easy way to figure this out is to use tools like eRank and Sale Samurai. I will go through an example later on in the video.

Additionally, think about your target audience and how you can appeal to them. You should also make sure that your chosen niche is sustainable in the long-term.

My favourite Etsy research tools

Erank

eRank is a powerful online tool designed to help Etsy sellers increase their sales and grow their businesses. With features like SEO analysis, keyword research, and trend tracking, eRank provides valuable insights and data to help sellers optimize their listings and reach more customers.

Everbee

Everbee is a Chrome extension so it allows you to see stats while you are searching Etsy for product ideas. That can be really helpful so you can zoom in on popular now and bestseller listings as you search. eRank is not a Chrome extension so you use the tool by itself

Etsy Hunt

Etsy Hunt is a powerful online tool designed to help Etsy sellers increase their sales and grow their businesses. With features like real-time trend tracking and powerful analytics, Etsy Hunt provides valuable insights and data to help sellers optimize their listings and reach more customers.

Sale Samurai

Use code “mandaetsy” for 20% off!

Sale Samurai is a tool that was created for Etsy sellers to analyze keywords and use analytics to find ways to improve your shop and bring in more sales. It gives you an overview of what is currently working in your shop, what could bring you in more customers, and any potential new product ideas.